Hair Bare Pro Target Market
According to information from Fortune Business insight and GM insights The global hair removal market was valued at USD $4.01 billion in 2019 and is expected to Reach USD $6.86 billion by 2032. Exhibiting a CAGR of 5.36% during the forecast period. Alkaline creams hold a 38% of the market share in front of waxing strips, electronic devices And razors...making Hair Bare Pro Alkaline Wash treatment a must have for all beauty salons and clinics. Based on end use the hair removal market is segmented into commercial and home use. The commercial segment encompassing services offered in salons, spas and clinics... These hold the largest market share in the industry.
DEMOGRAPHICS
early millennials (20+) 80% female V 20% male , independent women, transgender women , we aim for no age no gender no race. Concerned about personal hygeine , interested in trying new innovative treatments, cant handle painful waxing on the face, like to have hair removal performed in salon by trained professionals.
PSYCHOGRAPICS
keen interest in looking after their appearance, prefer to pay for in salon services, having facial hair on face causes distress.
BEHAVIORAL
those that follow trends and want to experience the latest in Professional hair removal treatments. With Covid 19 behind us the trend for in salon hair removal services is on the rise.
Unique Selling Points
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